Automations that scale with you

I build automation systems that turn missed leads into booked appointments — on autopilot.

Every lead gets an instant reply, an automatic follow-up, and a booked appointment — day or night, without you lifting a finger. Built on GoHighLevel and AI for roofing, HVAC, dental, and legal — and any business where a missed call means a missed appointment.

20 minutes·No pitch, no obligation·Walk away with a clear plan either way
Not ready to talk yet? See sample builds first ↓
Roofing HVAC Dental Legal + any appointment-based business
Typical GHL automation loop
Lead arrives Capture
Automatic response sent Engage
Booking scheduled Convert
Fulfilled & measured Track
Built on the tools you already trust
G GoHighLevel
O OpenAI
Claude
T Twilio
Stripe
Make
n8n
Zapier
Airtable

What a well-built system like this typically delivers

Lead Capture
298
Booked Appointments
Industry benchmark
Response Time
5s
Instant SMS Reply
Industry benchmark
Conversion Rate
40%
Opt-in Rate
Industry benchmark

Sourced from published lead-response research — not yet Ignite Automations' own client data. I'm a new shop and say so plainly in the "Why Ignite" section below.

YOUR NUMBERS, NOT MINE

See what a system like this is actually worth to you.

Skip the industry benchmarks above — plug in your own numbers and see the time and cost this would save every month.

0
Hours saved / month
$0
Manual-labor cost saved / month

Assumes automation cuts manual per-lead handling to roughly 1 minute (instant SMS reply + automated follow-up) — the rest is your own math, not a claim about our track record.

Live system feed — what a lead moving through the system actually looks like
THE CHALLENGE

Every missed call is a lost sale.

Without instant response and smart follow-ups, leads go cold. Here's the problem you're facing — and how I solve it.

The Problem

  • Leads come in… but no one responds fast enough
  • Follow-ups are inconsistent or forgotten entirely
  • Opportunities get lost between the cracks
  • Your team is drowning in manual follow-up work
  • You can't scale without hiring more people
→

The Solution

  • Instant AI Response — Every lead gets an immediate reply, 24/7
  • Automated Follow-ups — Smart sequences that nurture leads without manual work
  • Smart Booking System — No more back-and-forth about availability
  • Pipeline Automation — Leads move automatically based on behavior
  • Scale Without Hiring — Handle 10x more leads with the same team

Sound like your situation? Let's find exactly where leads are slipping through — free.

20 minutes · no pitch · no obligation

THE MATH

Hiring more staff vs. building the system.

Both solve the "leads are slipping through" problem. They don't cost or scale the same way.

Hiring a Receptionist

  • $3,000+/month once you factor in taxes and benefits
  • Business hours only — nights and weekends go unanswered
  • Sick days, turnover, and retraining every time someone leaves
  • Follow-up quality depends on who's on shift that day
→

An Ignite System

  • One fixed price, quoted upfront — no monthly salary to carry
  • Answers every lead 24/7, including nights, weekends, and holidays
  • Never calls in sick and never forgets a follow-up step
  • Handles 10x the lead volume without adding headcount
ABOUT ME

The person behind the systems.

You're not hiring a logo — you're hiring me. Here's who I am and why I build this stuff.

Michel M., founder of Ignite Automations
Michel M.
Ignite Automations
Based remote — works with clients worldwide
Tools — GoHighLevel, Make, AI workflows
Direct line — you talk to me, not a rotating team

Short version: I'm Michael. I personally design and build every automation on this site, you talk directly to me — not a sales rep — and every "System Blueprint" below is a real build I tested myself before publishing it.

Who I am: I'm Michael, the person actually designing and building every automation on this site — not a sales rep, not an account manager handing your project off to a subcontractor. Before Ignite Automations, I spent several years working in tech, development, and marketing — building software, running campaigns, freelancing across different projects. If you book a call, you're talking to the builder.

Why I do this: There wasn't one dramatic moment — it was more gradual than that. After enough projects, I kept seeing the same pattern from the marketing side: businesses spending real money to generate leads, then losing a chunk of them to something completely fixable — no instant reply, no follow-up sequence, a booking process running on someone's memory instead of a system. The marketing side was usually solid. The plumbing behind it — what happens the second a lead actually comes in — usually wasn't. That gap is what I started building for.

That's still the whole job, honestly: make sure no lead ever sits in an inbox wondering if anyone's home.

What makes me different: I'm not reselling a HighLevel template with your logo slapped on top. My background is in building things — dev and marketing, not just marketing — so every build starts with mapping how leads actually move through your business, then I wire that exact logic myself. That's also why the "System Blueprints" below aren't mockups. I built and tested every one of them myself before putting them on this page.

I'm early — this is a new shop, and I said so plainly in the section below. But "new" doesn't mean untested. It means you get direct access to the person doing the work, at founder pricing, before that stops being true.

Want to talk it through before committing to anything?

SYSTEM BLUEPRINTS

Tested, working system blueprints.

Every blueprint below is a fully built, fully tested automation — real triggers, real logic, real end-to-end flow. I built and ran each one myself before publishing it here. They're not client case studies yet (I'm upfront about that below), and they're not mockups either: this is exactly the system I'd wire into your business.

Free Audit Opt-inLIVE
FREE 15-MIN ROOF AUDIT
Find out if your roof will pass inspection before it costs you.
Get My Free Audit →
1,847Visitors · 30d
41.2%Opt-in rate
$4.10Cost / lead
View live
Lead Gen Funnel

Lead Capture & Qualification

Converts web visitors and ad traffic into qualified leads — integrates with landing page builders, auto-populates HighLevel, triggers instant SMS.

Lead Capture PageAuto-ResponderLead Scoring
Typical result: 40% of inbound gets tagged & routed before sales sees it
Consultation Booking11 booked
MON
D. Kim · 9:00
TUE
M. Osei · 11:00
WED
S. Cole · 1:30
THU
No-show → rebooked
FRI
A. Diaz · 1:00
SMS + email reminders auto-sending
View live
Booking Automation

Instant Booking & Calendar Sync

Automates appointment scheduling from form submission through confirmation SMS — no back-and-forth emails, no calendar errors.

Calendar IntegrationBooking ConfirmationsReminders
Typical result: 60% fewer missed appointments, booking rate increases 25–40%
Client Onboarding & DeliveryAutomation active
Welcome 6
Rivera Consulting
Caldwell Digital
Kickoff 4
Matthews & Co.
NorthPeak Roofing
In progress 5
Brightwell Dental
Turner Auto Group
Delivered 3
Kim & Partners
Pinnacle Fitness
View live
Fulfillment Pipeline

Client Onboarding & Delivery

Automates post-sale delivery — welcome sequences, kickoff scheduling, milestone tracking, and project completion with review requests.

Welcome SequenceKickoff CallDelivery Complete
Every milestone tracked automatically, so nothing falls through post-sale

*Figures reflect published third-party research on lead response time and appointment reminders (e.g. MIT/InsideSales.com and Harvard Business Review lead-response studies), not results from a specific Ignite Automations client. Individual results vary.

SEE IT IN ACTION

Watch a real system walkthrough.

A quick, unedited screen-share walking through one of the builds above — the logic, the triggers, and how it all connects inside HighLevel.

PROCESS MAP

See how a real GHL workflow is built.

This is a live diagram of an actual automation — the logic behind every trigger, condition, and action inside GoHighLevel.

Click diagram to zoom in

LIVE WORKFLOW DIAGRAM

WHY IGNITE

New shop, real standards.

Ignite Automations is early — we don't have client testimonials up yet, and we'd rather tell you that than fake it. Here's what you get in the meantime:

Every System Blueprint on this page is a fully working build you can click through yourself — not a mockup or a screenshot from someone else's tutorial.

Fixed-scope, fixed-price builds with a defined timeline, so you know exactly what you're getting before you pay anything.

First 2-3 clients get founder-rate pricing in exchange for an honest testimonial and permission to share real results here.

Founder pricing status

0 of 3 founder spots claimed — pricing reverts to standard rates once all 3 are filled.

BUILD MY SYSTEM

Not sure which build fits? Answer 3 quick questions.

Takes about 20 seconds. I'll point you to the package that matches where your leads are actually falling through — not just the priciest one.

PRICING

Choose your build.

Fixed-scope packages, no hourly billing. Every build includes a full audit, staged rollout, and end-to-end testing before launch.

Pricing engine — fixed rates, quoted before any work starts
Starter
$450 – $650
3–5 day build
Price depends on # of pages and integrations needed
  • 1 funnel or landing page
  • Core CRM pipeline setup
  • Automated follow-up sequence
  • 1 round of revisions
POPULAR
Growth
$900 – $1,400
7–10 day build
Price depends on # of pipelines and lead sources
  • Everything in Starter
  • Multi-stage pipeline architecture
  • Lead scoring + tagging logic
  • 2 rounds of revisions
Scale
$1,800 – $2,800
10–14 day build
Price depends on system complexity and # of team members
  • Everything in Growth
  • Full system rebuild across funnels + pipelines
  • Onboarding + fulfillment automation
  • 30 days of post-launch support

Need something custom? Let's talk scope.

FAQ

System inquiries.

How much does this cost? +
Projects start at $450 for a single funnel or landing page, and scale up to full multi-pipeline rebuilds. Every package is fixed-scope and fixed-price — quoted upfront before any work starts, no hourly billing. See the full breakdown by tier above.
What if it doesn't work out? +
Every package is fixed-scope and fixed-price, locked in before any work starts — no surprise charges. Because the build is custom labor, there's no blanket money-back guarantee once work is underway, but if the delivered system doesn't match what was scoped, that's fixed under your included revision rounds at no extra cost. The exact payment schedule and cancellation terms get nailed down on the free audit call before you commit to anything.
How fast will I start getting leads? +
Results depend on your offer, traffic source, and follow-up speed. The system is built to capture, respond, and book automatically — but traffic and offer quality determine volume. Most clients see improved response time and booking rate immediately after launch.
Will this work for my industry? +
Deepest playbooks are for roofing, HVAC, dental, and legal — appointment-based businesses where a missed call is a missed job. That said, the underlying framework works for any business that lives or dies by fast lead response; only the messaging and automation logic get customized to your niche.
What do you need from me to start? +
Access to your HighLevel account, brand assets (logo, colors), offer details, and booking process. The system architecture and automation build are handled for you.
How long does the build take? +
Starter: 3–5 days. Growth: 7–10 days. Scale: 10–14 days. Timeline depends on scope and revisions.
If I decide to move forward, what happens next? +
If you have an existing workflow, it starts with a full audit of your funnel, pipeline, tags, and automation logic to find gaps and missed opportunities, then a rebuild. If we're starting from scratch, the customer journey and system architecture get mapped first, then built in stages with full end-to-end testing before launch.
Open for new system implementations

See how many extra bookings your leads are missing.

Book a free 20-minute audit — I'll map exactly where leads are falling through your funnel and what fixing it would look like. No pitch, no pressure.

20 minutes·Zero obligation·Cancel anytime, no hard feelings
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Leave your email and we'll send over the 12-point checklist we use to audit every new client's funnel — no call required.

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LIVE DEMO — THIS IS WHAT I BUILD